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Carwyn Cellars is an award-winning bar + bottleshop in Melbourne's inner north. After seeing monumental growth in online sales due to the pandemic, Carwyn decided to overhaul its website in 2020.
I worked (client side) with flux agency to brief and project manage the major redesign. I provided mood boards, edits and creative direction in Figma and worked closely with flux's account managers, developers and stellar design team to ensure site functionality. In addition, I set up and migrated all CRM to Klaviyo and designed email templates to match flux's design. Lastly, I art-directed several photo shoots and set lightbox presets for all future in-house product shoots, ensuring future consistency.
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