My first task at any new hospitality venue is always the same: create branded events packages. Brand docs done right convert sales - and who doesn't love easy money?! I've also written my share of brand guidelines,  proposals, you name it.

Is there a more succinct place to understand a company's identity than through their packaging?

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Nope. So let's make it count!

I've written EDMs for bars and restaurants for years, but especially enjoy working in ecommerce. By the end of my time at Carwyn Cellars, website visits were up 50 per cent with one third of all online sales attributed to direct email marketing.

Hospitality professionals are notoriously time-poor. I particularly enjoy working with bars and restaurants to solidify their online identity in a sustainable way, with a mix of evergreen content and posting schedules optimized for their demographics.